The Sunk Cost Fallacy of Inaction

straight roadWe often don’t start things we know we should. It’s perverse.

We think we’re ‘too late’, behind the curve.

Looking at the success stories around us, we compare our own meagre beginnings with distaste, doubting whether to start at all.

It’s the sunk cost fallacy of unexpended time and effort. We reason that we’ve put so much time into inaction and indecision that to start now would be a waste.

Well, imagine yourself in two, five or ten years. Would you rather be stuck where you currently, trapped in quicksand or somewhere else, more beautiful?

The only obstacle in your way is movement. Stop glancing around you or at the mountain in the distance and look down at your feet.

Now take one small step.