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Human Performance Made Simple.

Like recipes, not all people are created equal. To make a hearty broth that tickles your individual tastebuds, bloomsoup handpicks the best ingredients to help individuals and organisations thrive.

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14 Counterintuitive Ways to Improve Your Life
You're probably wondering how to master every area of your life; obtain a mighty beach physique, buy some cryptocurrency lambos and live like a digital nomad. Luckily, simply visiting bloomsoup helps. We employ subtle psychological manipulation to make you an awesome human. What's more, after much scientific tinkering and self-experiment, I think I’m in a position to dispense my findings on living the good life.
Expecting Too Much
When we expect life to be different to reality, and constantly focus on that lack, we’re unhappy.  Going against the flow creates resistance.  When we embrace the present, whatever it holds, we’re more peaceful.  BUT, there’s an important caveat. 
The Sunk Cost Fallacy of Inaction
We often don't start things we know we should. It's perverse. We think we're 'too late', behind the curve. Looking at the success stories around us, we compare our own meagre beginnings with distaste, doubting whether to start at all.

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