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Life Optimisation
Made Easy.

Like recipes, not all people are created equal. To make a hearty broth that tickles your individual tastebuds, bloomsoup handpicks the best ingredients to help humans (and our future robot overlords) thrive.

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Why Is Trust Important? A Splendid Question…
Do you trust yourself? Are you confident that this crazy old existence experiment is going well? If not, it may be a bumpy ride amigo. I mean, trust is easy when life's all ice cream and kittens. But what about when we’re floundering around like a drunkard in the dark, unsure which direction to take?
The Wim Hof Breathing and Cold Therapy Method Distilled
Want to strengthen your immune system with some simple, but effective, Wim Hof breathing and spine-chilling therapy? The Iceman, as he's famously known, is famous for setting numerous Guinness World Records by utilising breathing and cold therapy exercises. Not only has he climbed Everest in nothing but his shorts, but also swum the length of a football field, beneath a sheet of ice, on one breath. Check out how he does it in this article...
The Sunk Cost Fallacy of Inaction
We often don't start things we know we should. It's perverse. We think we're 'too late', behind the curve. Looking at the success stories around us, we compare our own meagre beginnings with distaste, doubting whether to start at all.

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