{"id":3864,"date":"2020-04-28T16:07:10","date_gmt":"2020-04-28T16:07:10","guid":{"rendered":"https:\/\/bloomsoup.com\/?page_id=3864"},"modified":"2021-09-19T15:48:39","modified_gmt":"2021-09-19T15:48:39","slug":"the-challenger-sale-matthew-dixon-brent-adamson","status":"publish","type":"post","link":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/","title":{"rendered":"The Challenger Sale Summary (Matthew Dixon &#038; Brent Adamson)"},"content":{"rendered":"\n<p>Want to improve your sales success?<br><br>The Challenger Sale summary provides a model to do just that.<br><br>Sales strategies have evolved from their old one-sized-fits-all past into customised, individual solutions for each client.<br><br>This book shows us how to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ABC myth<\/strong><\/h2>\n\n\n\n<p>The old sales adage of &#8220;Always Be Closing&#8221; has been popularised across the industry, but it&#8217;s actually not the most effective method.<br><br>Slick salespeople using this tactic tend to breed mistrust.<br><br>The authors have instead utilised research to create a new kind of salesperson: The Challenger.<br><br>Instead of selling through persuasion, they sell through teaching. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A two way exchange<\/strong><\/h2>\n\n\n\n<p>When we think of sales, we often only consider sharp-tongued salesmen convincing customers to whip out their credit card.<br><br>We rarely consider the customer enough in this exchange, who must come first for any sales model to be effective.<br><br>Cue &#8216;solution selling&#8217; &#8211; identifying a customer&#8217;s particular pain point and customising your product or service to provide the exact solution.<br><br>There are two benefits to this approach:<\/p>\n\n\n\n<ul><li>Helps the seller differentiate themselves from competitors who may be unable to compete with the level of customisation offered<\/li><li>Helps the seller control prices &#8211; the customer is buying a specific solution to a specific problem meaning price isn&#8217;t as much of a consideration<\/li><\/ul>\n\n\n\n<p>However, it can also be a more demanding form of sales:<\/p>\n\n\n\n<ul><li>Customers can be more demanding as they seek to solve their problem<\/li><li>Sales reps must be more creative to guarantee customer satisfaction &#8211; instead of selling a one-size-fits-all product, they must work more closely with their customers to create a tailor-made solution<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 types of sales reps<\/strong><\/h2>\n\n\n\n<p>Solution selling isn&#8217;t always the best solution, and it depends on the type of rep doing the selling.<br><br>Based on a sales study of 90 companies around the world, the authors identified 5 different types of reps:<\/p>\n\n\n\n<ul><li>Hard worker &#8211; not afraid to get stuck in<\/li><li>Relationship builder &#8211; nice guys, who go the extra mile to know their customers<\/li><li>Lone wolf &#8211; do their own thing instead of following protocol, but good at what they do<\/li><li>Reactive problem-solvers &#8211; more customer than sales-orientated<\/li><li>Challenger &#8211; deep knowledge of the customer and provide them with innovative ideas and insights<\/li><\/ul>\n\n\n\n<p>Challengers are most likely to thrive in sales, who comprise almost 40% of top sellers. This increases to 50% when focusing solely on solution selling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Teaching<\/strong><\/h2>\n\n\n\n<p>What makes a Challenger so effective at sales is their ability to teach.<br><br>Many potential customers are unable to understand different features and benefits, which is where sales comes in.<br><br>Indeed, in a study of over 5,000 customers, the authors found that 53% of customer loyalty was dependent on the sales experience.<br><br>So, how can we deliver a good experience?<br><br>Knowing our customer&#8217;s business well and empathising with their problems are just parts of the equation and only take us so far.<br><br>The real secret sauce lies in combining those factors and creating a solution which you can teach them, positioning your product or service in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Control the conversation<\/strong><\/h2>\n\n\n\n<p>Effective teaching boils down to preparation and the need to structure the sales conversation in a certain way.<br><br>This can be done by mastering commercial teaching, which connect your products or services to a company&#8217;s strengths.<br><br>Imagine you&#8217;re a sales rep for office furniture meeting a commercial client. <br><br>There are 6 steps to the conversation:<\/p>\n\n\n\n<ul><li><strong>Build your credibility through a hypothesis about the customer&#8217;s business<\/strong> &#8211; highlight that many modern offices not designed for collaboration<\/li><li><strong>Reframe the problem or insight from a different perspective<\/strong> &#8211; say that effective collaboration is better in smaller groups of 3-4<\/li><li><strong>Explain why the issue is bigger than the customer may know<\/strong> &#8211; share research which shows that large conference rooms kill innovation<\/li><li><strong>Demonstrate how the problem impacts the customer&#8217;s business<\/strong> &#8211; when innovation stalls, so does the companies success<\/li><li><strong>Offer something to improve the client&#8217;s current situation<\/strong> &#8211; say a good solution would be to divide their larger conference room into two smaller spaces<\/li><li><strong>Offer your solution at the very end of the conversation<\/strong> &#8211; sell them your moveable walls<\/li><\/ul>\n\n\n\n<p>So, don&#8217;t just pitch your product &#8211; teach and change perspectives first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multiple stakeholders<\/strong><\/h2>\n\n\n\n<p>In sales, the big boss isn&#8217;t the only one who needs convincing that your product or service is the right fit.<br><br>In fact, the authors discovered that it&#8217;s actually more effective to convince their team and employees on the necessity of your offer.<br><br>Therefore it&#8217;s important to tailor your offer to the multiple stakeholders who may be involved in the deal.<br><br>That means that rather than an ineffective blanket pitch, you match your offer with their specific needs. <br><br>When creating each offer, think about what&#8217;s most important to that person. What do they care about?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Own the process<\/strong><\/h2>\n\n\n\n<p>Challengers take control of the whole sales process, from beginning to end.<br><br>They have the confidence to deal with the client instead of relinquishing power to the procurement department.<br><br>That means that they push to meet senior stakeholders early in the process, are happy to discuss money and are able to encourage a final decision from the prospective client.<br><br>Doing these things allows you to qualify good leads rather than wasting time on low converting prospects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Share the wealth<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re running a sales team, how do you spread the challenger mindset throughout your organisation?<br><br>Although some employees adopt the approach naturally, the good news is that it&#8217;s scalable.<br><br>You should have all the sales data you need to educate and inform your junior sales reps.<\/p>\n\n\n\n<ul><li>Teaching conversations &#8211; share as much information about prospective industries and companies as possible.<\/li><li>Tailoring &#8211; create a cheat sheet for different stakeholder positions in different industries and companies<\/li><li>Taking control &#8211; if junior reps are too submissive, they can learn to try a different sales channel or exit the exchange if a senior executive doesn&#8217;t get involved at a certain point in the process<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Good management<\/strong><\/h2>\n\n\n\n<p>Running a large, successful sales team comes down to good management.<br><br>As the CEO, you can&#8217;t monitor every sales conversation, but your managers can and should do this.<br><br>It&#8217;s impossible to create Challenger sales reps if managers are obstructive.<br><br>Therefore, hire good managers who possess integrity, good sales knowledge and are willing to support the Challenger model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenger Sale Summary<\/strong><\/h2>\n\n\n\n<p>All of us are sick of smarmy sales pitches.<br><br>To sell today is to teach.<br><br>Customise your solution to address your customers genuine pain points and show them how your product or service can help.<br><br>Take control of the sales process through tailor-made pitches and convince independent stakeholders that your offer is indispensable.<\/p>\n\n\n\n<p>Like this? Then&nbsp;<a href=\"https:\/\/bloomsoup.com\/category\/books\/summaries\/\">browse more book summaries<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Want to improve your sales success? <\/p>\n<p>The Challenger Sale Summary, based on the book by Matthew Dixon &#038; Brent Adamson is a good start. <\/p>\n<p>Click here.<\/p>\n","protected":false},"author":1,"featured_media":3866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Challenger Sale Summary (Matthew Dixon &amp; Brent Adamson) | Bloomsoup<\/title>\n<meta name=\"description\" content=\"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon &amp; Brent Adamson is a good start. Click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Challenger Sale Summary (Matthew Dixon &amp; Brent Adamson) | Bloomsoup\" \/>\n<meta property=\"og:description\" content=\"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon &amp; Brent Adamson is a good start. Click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomsoup\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomsoup\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T16:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-19T15:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomsoup.com\/wp-content\/uploads\/2020\/04\/the-challenger-sale-summary-matthew-dixon-and-brent-adamson.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"192\" \/>\n\t<meta property=\"og:image:height\" content=\"293\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joelface\" \/>\n<meta name=\"twitter:site\" content=\"@thebloomsoup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\"},\"author\":{\"name\":\"Joel\",\"@id\":\"https:\/\/bloomsoup.com\/#\/schema\/person\/540656bb1e42797634f467f16f584da7\"},\"headline\":\"The Challenger Sale Summary (Matthew Dixon &#038; Brent Adamson)\",\"datePublished\":\"2020-04-28T16:07:10+00:00\",\"dateModified\":\"2021-09-19T15:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\"},\"wordCount\":1110,\"publisher\":{\"@id\":\"https:\/\/bloomsoup.com\/#organization\"},\"articleSection\":[\"Personal Development Book Summaries\",\"Personal Development Books\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\",\"url\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\",\"name\":\"The Challenger Sale Summary (Matthew Dixon & Brent Adamson) | Bloomsoup\",\"isPartOf\":{\"@id\":\"https:\/\/bloomsoup.com\/#website\"},\"datePublished\":\"2020-04-28T16:07:10+00:00\",\"dateModified\":\"2021-09-19T15:48:39+00:00\",\"description\":\"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon & Brent Adamson is a good start. Click here.\",\"breadcrumb\":{\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bloomsoup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal Development Books\",\"item\":\"https:\/\/bloomsoup.com\/category\/books\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Personal Development Book Summaries\",\"item\":\"https:\/\/bloomsoup.com\/category\/books\/summaries\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Challenger Sale Summary (Matthew Dixon &#038; Brent Adamson)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bloomsoup.com\/#website\",\"url\":\"https:\/\/bloomsoup.com\/\",\"name\":\"Bloomsoup\",\"description\":\"Re-Imagine Your Reality\",\"publisher\":{\"@id\":\"https:\/\/bloomsoup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bloomsoup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bloomsoup.com\/#organization\",\"name\":\"Bloomsoup\",\"url\":\"https:\/\/bloomsoup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bloomsoup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bloomsoup.com\/wp-content\/uploads\/2018\/07\/bloomsoup-logo-1.png\",\"contentUrl\":\"https:\/\/bloomsoup.com\/wp-content\/uploads\/2018\/07\/bloomsoup-logo-1.png\",\"width\":169,\"height\":33,\"caption\":\"Bloomsoup\"},\"image\":{\"@id\":\"https:\/\/bloomsoup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomsoup\",\"https:\/\/twitter.com\/thebloomsoup\",\"https:\/\/www.instagram.com\/bloomsoup\/\",\"https:\/\/www.youtube.com\/channel\/UCO2Dd0fMHv_S7kYcM7QjXww\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bloomsoup.com\/#\/schema\/person\/540656bb1e42797634f467f16f584da7\",\"name\":\"Joel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bloomsoup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/316d86b5d67c9e515c4b2037ccd75702?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/316d86b5d67c9e515c4b2037ccd75702?s=96&d=mm&r=g\",\"caption\":\"Joel\"},\"description\":\"Joel's trying to solve universal riddles for the machines that will one day take over, in addition to the greatest question of all; why cheese tastes so good.\",\"sameAs\":[\"https:\/\/twitter.com\/joelface\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Challenger Sale Summary (Matthew Dixon & Brent Adamson) | Bloomsoup","description":"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon & Brent Adamson is a good start. Click here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/","og_locale":"en_US","og_type":"article","og_title":"The Challenger Sale Summary (Matthew Dixon & Brent Adamson) | Bloomsoup","og_description":"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon & Brent Adamson is a good start. Click here.","og_url":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/","og_site_name":"Bloomsoup","article_publisher":"https:\/\/www.facebook.com\/bloomsoup","article_published_time":"2020-04-28T16:07:10+00:00","article_modified_time":"2021-09-19T15:48:39+00:00","og_image":[{"width":192,"height":293,"url":"https:\/\/bloomsoup.com\/wp-content\/uploads\/2020\/04\/the-challenger-sale-summary-matthew-dixon-and-brent-adamson.jpeg","type":"image\/jpeg"}],"author":"Joel","twitter_card":"summary_large_image","twitter_creator":"@joelface","twitter_site":"@thebloomsoup","twitter_misc":{"Written by":"Joel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#article","isPartOf":{"@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/"},"author":{"name":"Joel","@id":"https:\/\/bloomsoup.com\/#\/schema\/person\/540656bb1e42797634f467f16f584da7"},"headline":"The Challenger Sale Summary (Matthew Dixon &#038; Brent Adamson)","datePublished":"2020-04-28T16:07:10+00:00","dateModified":"2021-09-19T15:48:39+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/"},"wordCount":1110,"publisher":{"@id":"https:\/\/bloomsoup.com\/#organization"},"articleSection":["Personal Development Book Summaries","Personal Development Books"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/","url":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/","name":"The Challenger Sale Summary (Matthew Dixon & Brent Adamson) | Bloomsoup","isPartOf":{"@id":"https:\/\/bloomsoup.com\/#website"},"datePublished":"2020-04-28T16:07:10+00:00","dateModified":"2021-09-19T15:48:39+00:00","description":"Want to improve your sales success? The Challenger Sale Summary, based on the book by Matthew Dixon & Brent Adamson is a good start. Click here.","breadcrumb":{"@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bloomsoup.com\/the-challenger-sale-matthew-dixon-brent-adamson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bloomsoup.com\/"},{"@type":"ListItem","position":2,"name":"Personal Development Books","item":"https:\/\/bloomsoup.com\/category\/books\/"},{"@type":"ListItem","position":3,"name":"Personal Development Book Summaries","item":"https:\/\/bloomsoup.com\/category\/books\/summaries\/"},{"@type":"ListItem","position":4,"name":"The Challenger Sale Summary (Matthew Dixon &#038; Brent Adamson)"}]},{"@type":"WebSite","@id":"https:\/\/bloomsoup.com\/#website","url":"https:\/\/bloomsoup.com\/","name":"Bloomsoup","description":"Re-Imagine Your Reality","publisher":{"@id":"https:\/\/bloomsoup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomsoup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomsoup.com\/#organization","name":"Bloomsoup","url":"https:\/\/bloomsoup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomsoup.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomsoup.com\/wp-content\/uploads\/2018\/07\/bloomsoup-logo-1.png","contentUrl":"https:\/\/bloomsoup.com\/wp-content\/uploads\/2018\/07\/bloomsoup-logo-1.png","width":169,"height":33,"caption":"Bloomsoup"},"image":{"@id":"https:\/\/bloomsoup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomsoup","https:\/\/twitter.com\/thebloomsoup","https:\/\/www.instagram.com\/bloomsoup\/","https:\/\/www.youtube.com\/channel\/UCO2Dd0fMHv_S7kYcM7QjXww"]},{"@type":"Person","@id":"https:\/\/bloomsoup.com\/#\/schema\/person\/540656bb1e42797634f467f16f584da7","name":"Joel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomsoup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/316d86b5d67c9e515c4b2037ccd75702?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/316d86b5d67c9e515c4b2037ccd75702?s=96&d=mm&r=g","caption":"Joel"},"description":"Joel's trying to solve universal riddles for the machines that will one day take over, in addition to the greatest question of all; why cheese tastes so good.","sameAs":["https:\/\/twitter.com\/joelface"]}]}},"_links":{"self":[{"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/posts\/3864"}],"collection":[{"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/comments?post=3864"}],"version-history":[{"count":0,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/posts\/3864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/media\/3866"}],"wp:attachment":[{"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/media?parent=3864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/categories?post=3864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomsoup.com\/wp-json\/wp\/v2\/tags?post=3864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}